Developing and promoting alternative role models
in order to provide inspiration and build identity through outstanding
achievements by Romanian individuals.
- by promoting Romanian individuals that are involved
with exceptional or extraordinary challenges in sports and culture.
(individuals and/or activities that do not necessarily have monetary
rewards as primary incentives should be favoured)
- by working with media partners to actively promote
relevant Romanian individuals with the aim of creating inspirational
- by developing relevant media products for promotion
by agencies within Romania (and internationally where possible).
- by developing relevant media products for dissemination
through public and private educational institutions (schools, universities,
corporate training programmes, etc)